Goodway group reviews
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So, to build a solid foundation of third-party reviews, you'll need to reach out to your existing customers for help. The problem? These customers aren't automatically going to become aware of their ability to leave reviews for your business on third-party platforms. If your customer service team is doing its job, you should already have plenty of satisfied buyers who enjoyed their experience with your company. Many brands create their review profiles after they've already established a customer base. Even registering with the Better Business Bureau can give you an additional platform for collecting customer reviews.Ĭonsider each avenue where a customer might discover your business, and make sure you have claimed your profile so you can collect and manage these reviews. Businesses associated with the travel and tourism industries should create a profile on TripAdvisor. Google My Business and Facebook are great starting points, but be sure to check out other platforms that are relevant to your business.įor example, ecommerce sellers that use Amazon should claim their Amazon page. This means the first step to generating reviews is setting up your profile on each relevant platform. More likely than not, they'll go to Google, Facebook, or another third-party site to check reviews for your business. While many ecommerce brands give customers the option to leave reviews directly on their website, this isn't necessarily the first place a buyer will look. Create profiles on third-party review sites. So, read on for some tactics below that will help you generate third-party reviews and grow your customer base. The more positive ones you can get, the better off your company will be. So to gain that trust - and those always-needed sales - you need to start racking up the third-party reviews. This level of trust even extends to total strangers - particularly in the form of online reviews. In fact, 75% of consumers don't view advertisements as truthful, while an incredible 90% will believe a brand recommendation that comes from a trusted friend. Since it's information coming from a seemingly unbiased source, that's enough to make it far more trustworthy than any of your paid advertisements. Third-party reviews are seen as more legitimate than first-party reviews, which a company collects on its own. While first-party reviews are also a good way to provide prospects with immediate access to opinions of your product or company, third-party reviews add an extra layer of authenticity when on the search. While third-party reviews are gathered outside of a business website, first-party reviews are collected and published directly onto the site in discussion. There’s a notable difference between third-party vs first-party reviews and how prospective customers view them. Examples are Yelp, TripAdvisor, and other feedback gathering platforms. Third-party reviews are customer reviews published on a third party website such as a directory listing or social media platform not affiliated with the business being reviewed.